Our Coverage Map

As Northeast Michigan's most powerful radio station, we not only cover a lot of ground, we have an equally vast listening audience. That means that any one thirty second commercial aired on 107.7 The BAY can potentially reach over 180,000 persons at a time! The highly creative and professional sales team at The BAY can take any business to a whole new level of success with a custom campaign designed for you.

By offering services above and beyond, your advertising dollars will be spent most effectively, while creating an image that’s uniquely yours. Contact your local sales professional today by calling 989-354-4611 or 800-743-6424. You can email us at sales@1077thebay.com

WHSB-FM

What makes our business good for your business?

COVERAGE – 100,000 watts of power are transmitted from Alpena, Michigan to effectively cover a 7 county area including Alpena, Presque Isle, Montmorency, Oscoda, Alcona, and Iosco. 100,000 watts makes WHSB the area's most powerful radio station.

OPERATION & FACILITIES – WHSB is locally owned, licensed and operated in Alpena, Michigan. WHSB employs a complete staff of trained professionals to assist you in every aspect of promoting your business. Our state of the art production facilities provide the highest quality commercials and our computerized studios insure that your spots will run when specified.

STATION FORMAT – WHSB, 107.7 The BAY features the best contemporary music of the 80’s, 90’s and now. 107.7 The BAY’s line up includes Darrel Kelly with a light-hearted morning show filled with humor, trivia and up to date news with Phil Heimerl. The midday show on The BAY features the awesome 80’s hour at noon and the best of the 80’s 90’s and now for your workday. Mary Thurston is the newest addition to The BAY staff, on the air from 2 until 6 pm. Her quick wit and charm is a perfect way to wrap up your day. WHSB is unsurpassed in community involvement, up to date news and weather, and listener promotions. Your music, your station!

DEMOGRAPHICS – WHSB targets the working family with a slight female skew. Through strategic music programming, we are able to cover a wide age spectrum from 12 to 54. Kids and their parents can finally listen to the same station. The majority of current listeners are working women. A recent study states that 70% of women aged 25 – 54 are employed, and since they do most of the shopping and have a greater influence in family spending decisions, they are an important group of listeners to reach.

CONTACT INFORMATION

True North Radio Network
1491 M-32 West
Alpena, MI 49707
989-354-4611
800-743-6424
Fax 989-354-4014
www.alpenanow.com